We’re a Canadian family office backing pre-seed and seed-stage founders with capital, mentorship, and hands-on tech expertise. Our goal is simple: build long-term relationships, support founders at every step, and help turn early ideas into high-impact companies.
Accelerating Canada’s Next Chapter of Innovation
Serrador Co was created with a belief that meaningful companies begin with visionary founders and partners who support them from the very first step. With experience across industry, research, and the startup ecosystem, we saw that early-stage teams needed more than capital. They needed strategic guidance, technical insight, and long-term partners they could trust.
Based in Toronto and the Golden Triangle, our family office provides pre-seed and seed-stage founders with investment, mentorship, and deep operational support. We take the time to understand each founder’s vision and market, building relationships that go far beyond a traditional investor–founder dynamic.
Our approach is grounded in clarity, collaboration, and consistent progress. We connect founders with the right expertise, stay close as their companies evolve, and remain committed to their long-term growth.
At Serrador Co, we invest in people first — because strong founders build strong futures.
READY TO TAKE THE STAGE ?
A look at the exceptional founders and teams we’ve partnered with across Canada’s early-stage ecosystem.
Bringing 25+ Years of Experience to Early-Stage Founders
Pedro Serrador brings more than 25 years of experience across engineering, consulting, and academia, shaping a career dedicated to helping organizations and founders turn ideas into measurable results. His journey has always centered on one mission: empowering people to navigate complexity with confidence and clarity.
From leading major transformation programs to mentoring the next generation of professionals, Pedro is known for his ability to make strategic decisions simple, actionable, and grounded in data. He combines technical depth with a deep understanding of human systems, guiding founders through the most critical stages of their growth.
As the founder of Serrador Co, he brings this unique blend of expertise to the early-stage ecosystem — supporting Canadian startups with thoughtful strategy, structured execution, and long-term partnership. His belief is straightforward: meaningful companies begin with the right questions, and strong founders build the future.
